_edited.jpg)
About the Book
The Artist’s Breakthrough Mindset is a book for working artists, built from my lived experience and proven business strategy.
​
The number one enemy of the artist is the fear of selling. This book shows you how to kill it.
​
It shows you how to turn your story into your strongest offer and how that shift moves you from fear to confidence in every part of your career.
Inside is the truth that changed everything for me. Your story is your business.
​
Once you learn how to identify it, shape it, and position it, selling stops feeling like selling. It becomes connection. This book is for artists who know they are meant for more but do not know where to begin and are ready to stop waiting for permission.
About Vivia​​
Vivia Barron is an artist, entrepreneur, and aurthur whose work bridges creativity, business, and community.
​
Her paintings reclaim and celebrate Black joy, memory, and resilience. Exhibited in solo and group shows, Barron’s work is held in both public and private collections — including commissions for the Seminole Hard Rock Hotels in Hollywood and Tampa, the Dr. Carter G. Woodson African American Museum, and St. Petersburg public schools.
​
Her exhibition The Right to Swim was featured in a full cover section of the Tampa Bay Times, a nationally recognized newspaper. She has been featured in Hilary Van Dyke’s documentary A Splash of Color: Getting Black in the Water and on broadcast media including NBC/WFLA’s Daytime Tampa and CBS.
​
Beyond the canvas, Barron is the author A Line in The Sand and The Artist Breakthrough Mindset and the founder of We Art St. Pete, a platform empowering BIPOC artists through mentorship, exhibitions, and advocacy. She is a City of St. Petersburg Individual Artist Grant recipient, a grant recipient of the Foundation for a Healthy St. Petersburg.
Accomplishments
Business Strategy & Positioning — Consultant for entrepreneurs and professionals; specializing in market identification, visibility, and scaling.
​
Marketing, PR & Social Media Strategy — Campaign strategy, brand positioning, cross-channel communications; content systems; online ad campaigns (paid social/search).
​
Author — Published works on strategy, positioning, growth, and execution.
​
Founder, We Art — Evolved into a management agency and business development platform. Secured significant funding through grants and partnerships.
​
Restaurant Ownership & Consulting —
-
Co-founded and co-owned Dat’s Restaurant in Tampa (multi-million-dollar venture).
-
Founded Vivia’s Kitchen and Nutritious Tables catering.
-
Business consultant for Eat Art Love restaurant in St. Petersburg: managed opening from concept to launch, including staffing, menus, POS systems, and full operational playbook.
​
Grant Writing & Consultation — Secured major funding for We Art St. Pete and wrote successful grants for clients including Jennifer Ligaya. Certified in grant writing and consultation.
​
Media Recognition — Featured on NBC, CBS, and additional outlets.
​
Arts Leadership — Member, City of St. Petersburg Arts Council.
​
Grant Recipient — Funded by the Foundation for a Healthy St. Pete and other institutions.
Strategic Partnerships — Collaborations with The Greenhouse of St. Petersburg and peer organizations.
​
Artist & Exhibitor — Solo shows and dozens of group exhibitions; work held in Hard Rock Hotels, museums, schools, and private collections.
​
Professional Training — Multiple certifications in public relations, communications, marketing, and sales.​​​
​